campaign for adventure
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campaign for adventure

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The Campaign seeks to show that life is best approached in a spirit of exploration, adventure and enterprise; to influence and better inform attitudes towards risk; to build wider recognition that chance, unforeseen circumstances and uncertainty are inescapable features of life and that absolute safety is unachievable; and to demonstrate that sensible education and preparation enable an appropriate balance to be achieved between risk & safety and achievement & opportunity.

Outdoor Adventure Week 2013
Tuesday, 08 January 2013

On the OAW2013 starting blocks...Outdoor Adventure Week 2013: 4th-12th May!

Are you ready to go?? We are. twitter - @oaw2013  

More and more events and support are being announced for this, the 6th year of celebration of adventure across the UK.  Use the opportunity to launch an event, raise profile or access support for the work you do - whether outdoors, in the community or with people and lives.  Nothing is off-limits - just help all to try something they have never done before. If you need help, a promotions and publicity pack is available freeto help you from

Are you ready for Outdoor Adventure Week 2013. Between the 4th and 12th May we shall be supporting thousands of events - and potentially millions of people 'getting out there and doing it' as part of OAW2013.

The role of Campaign for Adventure is to support your organisation through publicity and branding. If you are a community, individual, club, school, company - indeed any group or person who would like to benefit from enhanced publicity through the branding of an adventurous event, get in touch. The links below show something of what we have done since 2007 when we formed our first OAW partnerships and collaborations with the BBC, sports clubs, youth groups, outdoor centres, communities and businesses across the UK.

More help is available through these links, including a free training course on PR, Press, Promotion and Branding, but we need to know about your ideas for your adventure to help add value to your event and brand...

....and OAW2012

About oaw_may09.htm

About oaw_may08.htm





Fear stops play
Wednesday, 01 August 2012

Fear of strangers, traffic and lack of confidence to avoid hurting oneself means children do not play outside - the only free place obesity, healthy lifestyles and diabetes can be tackled! 

Almost half (49%) of parents report that fear of strangers stops their children from playing out, while 46% say traffic and almost a third (31%) highlight fear of accidents and injuries as barriers to outdoor play.

The findings of the survey have been released today as an estimated half-a-million children and families nationwide celebrate Playday - the national day for play in the UK - held this year on Wednesday 1st August. Around 500 community events are taking place across the UK to celebrate 25 years of the campaign, which raises awareness about children's right to play and the importance of play for children's health, wellbeing and happiness. For children, playing and exercise is the same thing and getting outdoors in the fresh air is most definitely conducive to both.

Visit Play England for full story 

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