campaign for adventure
campaign for adventure
campaign for adventure
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campaign for adventure

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The Campaign seeks to show that life is best approached in a spirit of exploration, adventure and enterprise; to influence and better inform attitudes towards risk; to build wider recognition that chance, unforeseen circumstances and uncertainty are inescapable features of life and that absolute safety is unachievable; and to demonstrate that sensible education and preparation enable an appropriate balance to be achieved between risk & safety and achievement & opportunity.

CBI - Employers Group Report...
Thursday, 16 January 2014

Adventure creates character....New CBI reports '78% of employers want character'

 'First Steps – A New Approach for Schools' from the CBI emphasizes that young people need to leave school with skills for life.....

Damming our skills-and-knowledge based educational system, this report quotes “78% of employers rate attitudes as the most important factor when recruiting new staff.”. Surely time to release schools to deliver what employers want and our young people have passion for. Perhaps an un-British word?

CBI Education Campaign: Ambition for All in Schools


In its First Steps report, the CBI calls for an overhaul of the school system to deliver for the country as a whole - and says that raising educational attainment could add a percentage point to growth

The report sets out a raft of measures that will revive our schools and ensure that they are developed so they are best able to help the UK compete against its international counterparts.

What Adventure delivers/What employers want in their recruits:


Characteristics, values and habits that last a lifetime, the system should encourage young people to be Determined, Optimistic, Emotionally intelligent - this means helping to instil the following attributes:


Grit, resilience, tenacity, Self-control, Curiosity, Enthusiasm and zest, Gratitude, Confidence and ambition, Creativity, Humility, Respect and good manners, Sensitivity to global concerns.


Adventure Campaign
Wednesday, 25 December 2013

 2013  - a year of amazing successes

So who had an amazing 2013? We, the Adventure Organisations did....please add any information or links you think are missing!

Well done all who have been campaigning for adventure throughout 2013 - and let's keep it going through 2014 and beyond...a huge thanks, on behalf of us all to all, who are campaigning for adventure. Check these links to find where we are and where we are going through 2014 and beyond:

Britain on Foot -

The Wild Network Campaign - we doBig issuesNature & outdoors‎ or (TES) –

Campaign Film - www.theguardian.comProfessionalGuardian Sustainable Business

Outdoors for All - conference › ... › Outdoors for all

Learning Outside the Classroom -

Wild Land Campaign - John Muir Trust

The Wild Thing Campaign -  or

Caring for the Wild -

Outdoor Institute –  and

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