campaign for adventure
campaign for adventure
campaign for adventure
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The Campaign seeks to show that life is best approached in a spirit of exploration, adventure and enterprise; to influence and better inform attitudes towards risk; to build wider recognition that chance, unforeseen circumstances and uncertainty are inescapable features of life and that absolute safety is unachievable; and to demonstrate that sensible education and preparation enable an appropriate balance to be achieved between risk & safety and achievement & opportunity.

RSA Risk Commission - Risk and Childhood
Friday, 09 November 2007

Ian F. Lewis FRSA - The Campaign for Adventure - RSA Risk Commission - 31st October, 2007

“Campaign for Adventure thanks the RSA Risk Commission for the excellent report ‘Risk and Childhood’. It moves us all some considerable way along this difficult road of taking the right risks and finding the best, if still risky, balance for our lives.

When Prince Philip called for a national campaign which promoted Adventure, Risk & Enterprise during an RGS conference in November, 2000, we were delighted to provide one.  Tony Blair gave his endorsement, and many, many institutions and individuals have since joined us. 

Our targets for the campaign back in 2000 were broad but well defined.  We sought to make positive the pervading negative media attitude to healthy risk taking, to lighten-up an oppressive health & safety culture, to support nervous and risk-averse managers in organisations, to help insecure educators feel confident they would be supported, and inform a seemingly unaware government that allowing British society to be un-enterprising and risk averse at a time of great opportunity made no sense.  These paths all lead to fear, mediocrity or insecurity, but we felt mainly mediocrity.

BBC Risk Article
Thursday, 12 February 2009
In today's "cotton-wool culture", children, it's often claimed, are rarely left to learn from life's hard knocks. Instead, adults tend to adopt a safety-first approach, even if the risk amounts to little more than a grazed knee

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